Melinda Cosmeticos e Perfumaria - Riopreto Shopping

Me.linda Cosméticos e Perfumaria is a premier beauty retailer located in the Riopreto Shopping center in São José do Rio Preto. Established in 2017 as part of the Grupo Destro, the chain has quickly become a benchmark for beauty enthusiasts in Brazil. The store offers an extensive selection of over 300 brands, ranging from popular makeup lines like Boca Rosa and Ruby Rose to professional hair care and international fragrances. Known for its innovative 'camarim' space, Me.linda provides interactive experiences such as hair analysis and product applications. Customers praise the store for its modern atmosphere, diverse product range, and attentive service.