Ponto da Beleza

Ponto da Beleza is a local beauty retail specialist situated in the Jardim Mugnaini district of São José do Rio Preto, Brazil. Since its founding in 2009, the store has served as a neighborhood cornerstone for cosmetics, hair care, and personal hygiene products. Although officially registered under a broad retail category that includes apparel, the business is widely recognized by local consumers and directories as a 'perfumaria' or beauty supply shop. Boasting a 4.5-star rating, Ponto da Beleza is valued for its accessible pricing and its inventory of popular Brazilian beauty brands, catering to the daily needs of the local community with a focus on quality and variety.