Afife

Afife is a legendary retail and wholesale destination located in the heart of São Paulo's historic '25 de Março' shopping district. With over 50 years of tradition, it has become a cornerstone of the Brazilian beauty industry, particularly renowned for its massive selection of makeup, brushes, and beauty accessories. Professional makeup artists and enthusiasts frequent its multiple locations to stock up on popular brands like Ruby Rose, Macrilan, and Max Love at competitive prices. Reviews consistently praise the store for its vast inventory and trend-setting product launches. As a primary supplier for the region, Afife is an essential hub for anyone looking to build a professional makeup kit in Brazil.