PRO Makeup
Soneda A Casa da Beleza is a prominent Brazilian beauty retail chain, established in 2018 by the Kamachi family, building on their legacy in perfumery since 1992. Renowned as a multi-brand cosmetics store, Soneda offers an extensive selection of hair care, makeup, skincare, and personal care products, featuring the latest beauty launches. With nearly 50 stores across São Paulo state, including flagship locations like the one on Avenida Paulista, Soneda provides a comprehensive beauty experience. These larger stores often integrate the 'Soneda Studio,' offering professional hair, makeup, and eyebrow design services. The brand is celebrated for its vast product variety, innovative shopping experience, and significant market presence, serving over 650,000 clients monthly.