Sumire

Sumirê is Brazil's premier beauty retail chain, with its Santana branch serving as a cornerstone for both beauty enthusiasts and industry professionals in São Paulo. Established in 1984 by the Koga family, the brand revolutionized the 'Perfumaria' concept by consolidating cosmetics, professional hair care, and salon equipment under one roof. Beyond its extensive retail footprint, Sumirê is highly regarded for its Technical Centers, which offer specialized masterclasses and vocational training to empower local artists. With a reputation built on variety and expert service, it remains a trusted destination for high-quality brands and professional-grade beauty solutions.