Lilly Drogerie

Lilly Drogerie is a leading health and beauty retail chain in Bulgaria, with this Plovdiv branch serving as a key destination for cosmetics and personal care. Since entering the Bulgarian market in 2010, the brand has become synonymous with accessibility, offering a vast selection of international brands alongside its high-quality private labels like Velnea and LLUMS Cosmetics. The store provides a comprehensive range of decorative makeup, skincare, professional hair care, and pharmacy essentials. Known for its frequent promotions and the popular Lilly Club loyalty program, it is highly regarded by local shoppers for its organized layout and diverse product availability.