ARLEN

ARLEN is a premier beauty retailer and salon brand in Sofia, Bulgaria, established in 2013. Best known for its extensive online store and physical showrooms, ARLEN specializes in professional hair care, offering authorized retail of luxury brands like Kérastase, Olaplex, and L'Oréal Professionnel. Beyond retail, the business operates a highly-rated salon providing expert hairdressing and beauty services. With a reputation for authentic products and professional advice, ARLEN serves as a one-stop destination for high-end personal care.