Preunic

Preunic is a landmark Chilean beauty retailer with deep roots in Antofagasta, where it began as a small bazaar in 1930. Over the decades, it has evolved into a national powerhouse, now part of the Empresas SB group. The Arturo Prat location serves as a key destination for cosmetics, fragrances, and personal care, offering a vast selection of both mass-market and specialized brands. Known for its identity as a dedicated beauty retailer, Preunic has recently modernized its approach with the "Preunic Beauty" format, focusing on expert advice and a younger demographic. Customers value the store for its accessibility, frequent promotions, and commitment to cruelty-free products.