Preunic

Preunic is a prominent Chilean retail chain specializing in beauty, personal care, and home products. Established in 1930 as a "paqueteria" and expanding into fragranced products in 1940, Preunic has grown to operate numerous stores across Chile. It is recognized for offering a wide variety of products, including makeup, hair care, skincare, and personal hygiene items, at convenient prices. The company aims to provide accessible beauty solutions, emphasizing "real beauty" and self-acceptance. Preunic is part of Empresas SB, having merged with SalcoBrand in 2012.