PRO Makeup
Sally Beauty in Concepción, located within the Mall del Centro (Mall Plaza Bio Bio), is a key local branch of the world's largest professional beauty supply retailer. Founded globally in 1964 and established in Chile in 2009, the store serves as a comprehensive hub for both licensed professionals and DIY enthusiasts. It is primarily recognized for its extensive selection of professional hair color, salon-grade styling tools, and specialized hair treatments. While the shop also stocks a variety of cosmetics and nail care products, its core identity remains rooted in hair care. Despite its global reputation, this specific location has received mixed reviews regarding customer service efficiency, though it remains a vital resource for high-quality beauty brands in the Bío Bío region.