Preunic

Preunic is a major Chilean retail chain specializing in beauty and personal care products, while also offering a selection of home goods, toys, and stationery. Founded in 1930 by Rafael Abuhadba Gattás, the company has grown into a nationwide presence, recognized as a leading perfumery and cosmetics retailer in Chile. While not exclusively focused on makeup, a significant portion of its inventory is dedicated to beauty, featuring popular brands like Maybelline, NYX, and L'Oréal. Preunic positions itself as a "beauty retailer," aiming to make a wide range of affordable cosmetics and personal care items accessible to the public across its more than 100 stores.