Preunic

Preunic is a major Chilean retail company founded in 1930 that specializes in beauty and personal care products. While also offering items for the home, toys, and more, the company has strategically focused on the beauty sector since 2018, positioning itself as a key "beauty retailer". With over 100 stores across Chile, Preunic aims to democratize beauty by offering a wide assortment of mass-market makeup, skincare, and fragrance brands. The company is also known for its social initiatives, such as the "Instituto de Belleza Preunic," which has provided free beauty training to over 100,000 people. Praised for its accessible prices and specialized sellers, it is a go-to destination for everyday cosmetic needs.