PRO Makeup
Pichara is a prominent Chilean beauty retailer and educational institution, established in 1966 as a family-owned business dedicated to hairdressing supplies. Under the vision of Abraham Pichara, it evolved into a leading name in beauty, now boasting over 100 stores across Chile and expanding internationally to Peru. Pichara offers an extensive range of professional hair, nail, and skincare products, catering to both beauty professionals and general consumers. The company further supports the industry through its "Academia Pichara" and "Centro Técnico," providing continuous specialized training and product application courses for professionals. Pichara is recognized for its comprehensive product selection and commitment to professional development in the beauty sector.