PRO Makeup
Pichara is a cornerstone of the Chilean beauty industry, established in 1966 by the Pichara family. Over more than five decades, it has evolved from a small family business into a massive conglomerate with over 100 stores across Chile and a growing presence in Peru. As a premier distributor, Pichara represents world-class professional brands like Wella, Sebastian, and Nioxin, while also developing its own proprietary lines. The business is highly respected for its Academia Pichara, which provides top-tier education in hairdressing and aesthetics. Reviews consistently praise the San Antonio flagship for its extensive inventory of professional tools and the technical expertise of its staff, making it a vital hub for both industry professionals and beauty enthusiasts.