Sasa

Sasa is a prominent Asian beauty product retail group, established in Hong Kong in 1978. It has grown to become a leading one-stop platform offering a diverse portfolio of over 600 brands, including skincare, fragrances, makeup, hair care, body care products, and beauty supplements. While Sasa has historically operated numerous physical stores across Asia, including mainland China, it has recently shifted its strategy, withdrawing from offline retail in mainland China by June 2025 to focus on its robust e-commerce platform and physical presence in other key markets like Hong Kong, Macau, and Malaysia. The company is recognized for providing a wide selection of beauty essentials to a broad customer base.