Sephora

Sephora is a globally recognized French multinational retailer of prestige personal care and beauty products, founded in 1969. Owned by the luxury conglomerate LVMH, Sephora is celebrated for its unique "assisted self-service" shopping environment, encouraging customers to explore and test a vast array of cosmetics, skincare, fragrances, and hair care items. With a strong presence in China, including its store at 138 Wang Fu Jing Da Jie in Beijing, Sephora continues to adapt its offerings and digital strategies to cater to the local market, solidifying its position as a leading beauty destination. The retailer is known for curating a diverse selection of both established and emerging brands, alongside its own Sephora Collection.