Sephora

Sephora, founded in France in 1969, stands as a global leader in prestige omni-retail, renowned for its extensive selection of beauty products. Owned by the luxury conglomerate LVMH, Sephora offers a diverse range of makeup, skincare, fragrance, hair, and beauty products from hundreds of curated brands, alongside its popular Sephora Collection. The retailer is celebrated for its unique open-sell environment, encouraging customers to explore and test products. Having entered the Chinese market in 2005, Sephora in Beijing, including its prominent store at Oriental Plaza, is praised for its professional advice and comprehensive, interactive shopping experience, making it a premier destination for beauty enthusiasts.