SASA

SASA is a leading cosmetics retailing group in Asia, operating on a "one-stop beauty product specialty store" concept. Founded in 1978, the chain offers a wide array of products from over 600 international brands, including skincare, makeup, fragrance, and hair care. The Changsha location is one of many stores the Hong Kong-based company established to serve the mainland China market. SASA is known for providing a diverse range of high-end, mid-range, and mass-market products, making it a popular destination for a broad spectrum of beauty consumers. While the company has shifted its focus in mainland China towards e-commerce, its physical stores have been a significant part of its regional presence.