PRO Makeup
Sephora, founded in France in 1969, is a globally recognized leader in prestige omni-retail, offering an unrivaled selection of makeup, skincare, fragrance, and hair care products. Owned by LVMH Moët Hennessy Louis Vuitton, Sephora is celebrated for its unique open-sell environment, allowing customers to explore and experiment with a vast assortment of curated brands, including its own Sephora Collection. While a dominant force globally, Sephora has faced unique challenges in the Chinese market, adapting its strategy to integrate local beauty brands and leverage social commerce platforms. The brand is known for inspiring fearlessness in its community and pioneering innovative beauty experiences, including in-store beauty services and masterclasses.