Elizabeth Arden

Elizabeth Arden is a legendary American beauty brand, founded by its namesake innovator in 1910. The Hangzhou location is a brand-operated retail counter, representing a global empire known for pioneering the American beauty industry. Originally established as the Red Door salon on Fifth Avenue, the brand has a storied history of innovation, being the first to introduce eye makeup to American women and developing iconic products like the Eight Hour Cream. Now a subsidiary of Revlon, Elizabeth Arden maintains its prestigious reputation, offering a comprehensive range of skincare, cosmetics, and fragrances celebrated for their scientific approach to beauty.