HR Helena Rubinstein

HR Helena Rubinstein is a world-renowned luxury cosmetics and skincare brand, founded by the pioneering Helena Rubinstein in 1902. Now part of the L'Oréal Group, the brand is celebrated for its scientific approach to beauty, encapsulated in its motto, "Power of beauty, with science first." Helena Rubinstein offers a range of avant-garde products that combine high concentrations of active ingredients with luxurious textures, focusing on anti-aging and cellular skincare. This specific location in Hangzhou is a retail counter or boutique, providing customers with access to the brand's iconic product lines and personalized service in a high-end setting.