Sephora

Sephora is a French multinational retailer of personal care and beauty products, founded in 1969. As a global leader in prestige omni-retail, it operates over 2,700 stores in 35 countries. Owned by the luxury conglomerate LVMH, Sephora is defined by its unique, open-sell environment that features a vast assortment of products from carefully curated brands, including emerging favorites, trusted classics, and its own private label, Sephora Collection. The brand is celebrated for its interactive shopping experience, expert service, and bringing exclusive brands like FENTY BEAUTY by Rihanna to market. In China, Sephora has adapted its strategy to cater to local preferences, emphasizing skincare and value sets.