Sephora

Sephora is a globally recognized prestige beauty retailer, originally founded in France in 1970. It made its entry into the dynamic Chinese market in 2005, establishing a significant presence, including stores in Kunming. Sephora is celebrated for its extensive and meticulously curated selection of nearly 300 international and local beauty brands, alongside its popular private label, Sephora Collection. The brand offers a diverse range of products spanning makeup, skincare, fragrance, hair care, and beauty tools. Known for its innovative "open-sell" retail environment, Sephora encourages customers to explore and experiment with products, providing an immersive shopping experience complemented by expert advice and in-store masterclasses.