Dumashe Cali - Sede San Fernando

Dumashe Cali - Sede San Fernando is a premier professional beauty and makeup destination in Cali, Colombia. As part of the True Colors Cosmetics family, this flagship store serves as a vital hub for both beauty professionals and enthusiasts. Established around 2014, Dumashe has built a reputation for its extensive inventory of high-quality cosmetics, professional hair care, and salon equipment. Beyond retail, the San Fernando location is renowned for its educational initiatives, including masterclasses and the popular 'Dumashe TV' tutorials. Customers consistently praise the store for its expert staff, competitive pricing, and its role in elevating the local beauty industry through professional-grade products and services.