PRO Makeup
Krika Cosmetics is a powerhouse in the Colombian beauty industry, often referred to as the 'Sephora of Colombia.' Founded in 2008 in Cali, it has evolved from a local shop into a massive retail chain with a dominant presence in Cali and Bogotá. The business operates as a 'beauty supermarket,' stocking over 40,000 products from 400+ national and international brands, including their own exclusive lines, Raia and Kura. Beyond retail, Krika is a hub for professional education through its academy and high-profile 'Beauty Fest' events. Renowned for its extensive inventory and expert advisory services, it is the go-to destination for both professional artists and beauty enthusiasts in the Valle del Cauca region.