PRO Makeup
Matas is a prominent Danish health and beauty retailer, established in 1949, operating as a chain of drugstores across Denmark. The company is renowned for its extensive selection of cosmetics, fragrances, skincare, and hair care products, alongside health supplements and household goods. Matas features both international brands and popular private labels, including the iconic Matas Striber and the makeup brand Nilens Jord. With over 260 physical stores and a robust online presence, Matas emphasizes customer guidance through trained health and beauty therapists, embodying its motto "Good Advice Makes the Difference." The retailer also boasts a significant loyalty program, Club Matas, and frequently hosts in-store events and consultations focused on beauty and wellness.