Matas

Matas is Denmark's leading health and beauty retailer, with the Ikast branch located centrally in the Strøgcentret. Established in 1949, the chain has become a Danish retail icon, renowned for its 'Stripes' (Matas Striberne) private label and the extensive Club Matas loyalty program. The Ikast store offers a comprehensive selection of international makeup brands, skincare, and wellness products. While primarily a retail destination, the shop provides personalized beauty services, including quick makeup consultations and scent discovery. Customers frequently praise the professional, helpful staff and the convenience of finding both luxury cosmetics and everyday health essentials in one well-organized location.