Matas

Matas is a publicly traded Danish retail powerhouse and the leading omnichannel health and beauty retailer across the Nordic region. Founded in 1949, the company has evolved from a chain of independent drysalters into a dominant market force, operating nearly 500 stores and multiple webshops following the strategic acquisition of KICKS Group. Matas offers a vast assortment of over 70,000 products, ranging from high-end cosmetics and fragrances to health supplements and its own iconic private label brands, such as Matas Striberne. The brand is celebrated for its commitment to "Good Advice Makes the Difference," providing expert guidance from trained health and beauty therapists both in-store and through its award-winning digital platforms.