Matas

Matas is a cornerstone of the Danish retail landscape and the country's largest beauty and health retailer. Founded in 1949 as a cooperative of independent drugstores, it has evolved into a major publicly traded company with hundreds of stores across Denmark. Matas offers a comprehensive range of products, from international cosmetic and fragrance brands to personal care items, health supplements, and its own popular private-label lines like Matas Striber and Matas Natur. While primarily a retailer, Matas has also developed its own brands, including the acquisition of the Danish makeup brand Nilens Jord, solidifying its position as a dominant force in the Nordic beauty and wellbeing market.