PRO Makeup
Normal is a rapidly expanding Danish bargain-priced variety store chain, founded in 2013, that has grown to over 950 stores across Europe. The company operates a unique, maze-like retail concept, offering a constantly rotating assortment of well-known branded products at fixed low prices. While the inventory spans household essentials, snacks, and cleaning supplies, a significant portion is dedicated to personal care, cosmetics, and trending beauty products from brands like Maybelline and L'Oreal. Positioned as a hybrid between a grocery and a personal care store, Normal is a high-traffic destination for budget-conscious shoppers seeking everyday beauty and household essentials.