PRO Makeup
Matas is Denmark's largest and most recognized health and beauty retailer, established in 1949 as a chain of independent drysalters. With approximately 260 physical stores across Denmark and a robust online presence, Matas offers an extensive selection of products spanning cosmetics, fragrances, skincare, hair care, vitamins, and household essentials. The company is distinguished by its own private labels, such as the iconic Matas Striberne and the natural makeup brand Nilens Jord, and its commitment to providing expert advice through trained health and beauty therapists. Matas fosters strong customer loyalty with its Club Matas program, boasting nearly 2 million members, solidifying its position as a key player in the Nordic health and beauty market.