Matas

Matas is Denmark's premier health and beauty retail chain, with this branch located on Skibhusvej in Odense. Founded in 1949 as a cooperative of independent druggists, Matas has grown into a national icon, celebrated for its extensive selection of cosmetics, skincare, and wellness products. The store features a mix of international luxury brands and its own famous 'Matas Stripes' line. Known for its professional 'materialists' (trained staff), the shop provides expert advice on beauty routines and product selection. Reviewers frequently praise the store's organized layout and the helpfulness of the staff, making it a trusted destination for both daily essentials and high-end beauty finds.