Matas

Matas is Denmark's largest health and beauty retailer, established in 1949 as a chain of independent drysalters. With approximately 264 stores nationwide and a significant online presence, Matas offers a comprehensive range of products including cosmetics, fragrances, skincare, hair care, personal hygiene, and health supplements. The company is known for its own brands like Matas Striberne and Nilens Jord, and its trained health and beauty therapists provide trusted advice to customers. Matas is praised for its wide selection and commitment to customer well-being.