Sienna Beauty Store

Sienna Beauty Store, located in Plaza Central, Santo Domingo, is the flagship and largest branch of the Dominican Republic’s premier beauty retail chain. Founded in 2012 by Nelson Ramírez, the business evolved from 'The Beauty Spot' into a sophisticated multi-brand boutique with over 22 locations nationwide. Sienna specializes in professional-grade hair care, makeup, and skincare, stocking elite brands like Moroccanoil, Olaplex, and BabylissPro. Renowned for its 'sensory and experiential' shopping environment, the store serves both industry professionals and retail consumers. Reviews frequently praise the extensive product variety and expert staff guidance, solidifying its reputation as a dominant force in the Caribbean beauty market.