Beauty Point

Beauty Point is a premier beauty retail destination located in the Al Golf area of Nasr City, Cairo. As a flagship branch of one of Egypt's most prominent cosmetics chains, it serves as a comprehensive hub for high-quality makeup, professional hair care, and skincare products. Established under the El Safa & El Marwa group, which has been a leader in the Egyptian beauty market since 1987, the store is renowned for its authentic inventory of international brands like L'Oréal, Maybelline, and various professional salon supplies. Praised for its extensive variety and expert staff, Beauty Point caters to both individual enthusiasts and professional artists, maintaining a stellar reputation for reliability and excellence in personal care retail.