The Makeup Shop

The Makeup Shop is a premier Cairo-based e-commerce platform and subscription service, established around 2020, that has rapidly become a significant player in the Middle East and North Africa (MENA) beauty market. Positioned as the first beauty-specialized marketplace in Egypt, the company offers an extensive catalog of over 4,000 authentic products from more than 244 brands, spanning makeup, skincare, and hair care. The platform is powered by a community of beauty experts and aims to be a full-stack FemTech company, focusing on personal care and well-being. Its strong regional traction and commitment to authentic products solidify its status as a leading digital retailer in the region.