Grupo Probe

Grupo Probe is the leading beauty and aesthetics conglomerate in El Salvador, boasting over 40 years of industry dominance. The group operates a diverse portfolio, including the renowned Vidal’s salon chain, the luxury Sento Spa, and TBS Beauty Supply. As a premier distributor for global brands like Moroccanoil and Schwarzkopf, they bridge the gap between professional products and consumer needs. Beyond retail and services, Grupo Probe is committed to professional development, hosting technical masterclasses for stylists. Highly regarded for their expertise and scale, they remain the primary authority for beauty professionals and enthusiasts across the region.