I.L.U. Pärnu

I.L.U. Pärnu is a key location of Estonia's respected multi-brand beauty retail chain, which launched its first store in 2009. Operating under the parent company TKM Beauty Eesti OÜ, I.L.U. is categorized as a Tier 2 professional beauty shop, curating a comprehensive selection of cosmetics, skincare, hair care, and fragrances from both international and local brands, including INGLOT and TIRTIR. The Pärnu store, located in the Pärnu Keskus shopping center, is praised for its wide product range and professional beauty consultants, serving as a primary destination for beauty enthusiasts across the region. The brand is known for its youthful and playful concept, which was refreshed in 2022.