PRO Makeup
Ideaal Kosmeetika is the largest chain of perfumery and beauty retail stores in Estonia, with its first store established in 1999. The stores offer a wide range of products including fragrances, makeup, skincare, and hair care from well-known brands like L'Oréal, Maybelline, Gucci, and Versace. Positioned as a mainstream cosmetics retailer, the chain aims to provide a broad selection of popular beauty products to the general public. While the brand has a significant national presence, the specific Tartu location has received very poor reviews, indicating potential issues with customer service or product representation at this particular branch.