PRO Makeup
Nocibé is a prominent French beauty retailer and institute, part of the larger Douglas Holding group. Founded in Lille in 1984 by Daniel Vercamer, Nocibé's initial vision was to make luxury beauty products accessible to a wider audience. Today, the company operates over 500 stores and approximately 400 integrated beauty institutes across France. The La Rochelle location functions as both a cosmetics store and a beauty salon, celebrated for its extensive selection of perfumes, makeup, and skincare products from numerous renowned brands, alongside its own private label offerings. Its beauty institutes provide a comprehensive range of professional esthetic services, including facials, body treatments, waxing, massages, and makeup application. The brand is recognized for its customer-centric approach, offering expert advice and a commitment to shared beauty experiences, having received the Customer Excellence Award multiple times.