PRO Makeup
JOO BEAUTY is a prominent K-beauty and J-beauty retailer based in Lyon, France, specializing in a wide array of authentic Korean and Japanese skincare, makeup, and hair & body products. Established in 2024, the business operates primarily online, with a significant physical presence including a successful pop-up store and a forthcoming permanent boutique at the Westfield Part-Dieu commercial center in Lyon. Praised for its curated selection of innovative and high-performance products from renowned brands like Anua, Beauty of Joseon, and Tirtir, JOO BEAUTY is dedicated to making K-Beauty accessible across France and Europe. The company emphasizes responsible sourcing, offering many vegan and cruelty-free options, and provides personalized advice to help customers achieve their skincare goals.