Blissim

Blissim is France's leading beauty box subscription service and a prominent online and physical retailer of cosmetics. Originally launched as JolieBox in 2011 and later operating as Birchbox France, the company rebranded to Blissim in October 2020 after being reacquired by its co-founders. With over 200,000 subscribers, Blissim delivers monthly personalized boxes featuring 5 to 6 samples of skincare, makeup, haircare, body care, and nail products from a wide array of brands. The brand also operates a physical boutique at 17 Rue Montmartre in Paris, offering a curated selection of products, custom box creation, and a dedicated hair salon. Praised for its value, product discovery, and customer service, Blissim has established itself as a key player in the European beauty market.