NYX Professional Makeup Tours

NYX Professional Makeup is an American cosmetics brand founded by Toni Ko in 1999 and is now a subsidiary of L'Oréal. Known for bridging the gap between department store quality and drugstore prices, the brand offers a vast range of on-trend, professional-grade products. The NYX store in Tours is a dedicated brand boutique, providing customers with access to the full product line, from their iconic jumbo eye pencils to innovative lip formulas and foundations. Praised for its vibrant atmosphere and commitment to inclusivity, the brand appeals to a diverse audience of makeup enthusiasts looking for high-quality, cruelty-free cosmetics at an accessible price point.