SEPHORA

Sephora is a French multinational retailer of personal care and beauty products, founded by Dominique Mandonnaud in 1969. As a leader in prestige omni-retail, it operates over 2,700 stores in 35 countries, offering a vast assortment of products from nearly 340 curated brands alongside its own private label, Sephora Collection. The store in Tours is praised for its wide product selection and knowledgeable staff who provide professional advice. Sephora pioneered the unique "assisted self-service" model, allowing customers to test products before purchasing, which has become a hallmark of its engaging, interactive shopping environment.