Lutecia

Lutecia is Georgia's leading luxury perfume and cosmetics retail chain, founded in 1995 by visionary entrepreneur Vakhtang Pkhakadze. With its flagship presence on Shota Rustaveli Avenue in Tbilisi, the group operates an extensive network of boutiques representing over 200 prestigious international brands, including Chanel, Dior, and Estée Lauder. Lutecia is celebrated for bringing global beauty standards to the Georgian market, offering a curated selection of high-end fragrances, professional makeup, and premium skincare. While primarily a retail destination, the chain is known for hosting exclusive brand events and masterclasses. Customer sentiment highlights the store's sophisticated atmosphere and the authenticity of its diverse product range.