Pirveli Koreuli

Pirveli Koreuli (First Korean) is Georgia's premier retail chain specializing in authentic Korean skincare and cosmetics. Established in 2016, the business has grown into a dominant force in the local beauty market, operating high-end boutiques in Tbilisi’s most prestigious shopping centers, including City Mall Saburtalo and Axis Towers. The shop offers a curated selection of world-renowned K-beauty brands such as Missha, COSRX, Dr. Jart+, and Beauty of Joseon. Renowned for introducing the innovative multi-step Korean skincare philosophy to Georgia, Pirveli Koreuli is highly regarded for its professional staff, original product guarantee, and its significant influence on contemporary skincare trends.