PARA AG - Hairdressing and hair cosmetics

PARA AG is a premier German wholesaler and retailer specializing in professional hairdressing supplies and hair cosmetics, with a legacy dating back to 1892. Headquartered in Munich, the company serves as a vital partner for salon professionals, offering an extensive range of high-end hair care, coloring products, and styling tools from brands like L'Oréal, Wella, and their own Dusy Professional. Beyond retail, PARA AG operates a dedicated academy providing expert-led seminars on cutting-edge techniques like Balayage. While primarily hair-focused, they also supply professional makeup and manicure essentials. Reviews highlight their knowledgeable staff and comprehensive inventory, making it a cornerstone of the Bavarian beauty industry.