NYX Professional Makeup

NYX Professional Makeup is a global cosmetics brand, founded in Los Angeles in 1999 by Toni Ko, that offers professional-grade products at accessible, drugstore prices. This specific location in Monastiraki, Athens, operates as one of the brand's dedicated retail stores, providing a wide range of cruelty-free and vegan-friendly cosmetics. Named after the Greek goddess of the night, NYX has built a massive following by embracing diversity, inclusivity, and social media trends. The Athens store is praised by customers for its extensive product selection, knowledgeable staff, and vibrant, well-organized shopping experience, making it a key destination for makeup enthusiasts in the city.