THE BODY SHOP

The Body Shop is a global British beauty brand founded by Dame Anita Roddick in 1976, known for its ethically sourced and naturally-inspired products. This specific location in Nea Ionia is a retail store offering a wide range of skincare, body care, hair care, and makeup. The brand built its reputation on a cruelty-free philosophy, pioneering the use of Fair Trade ingredients in the cosmetics industry and campaigning against animal testing. Customers visit the store to explore and purchase products celebrated for their natural ingredients and sustainable packaging, reflecting the company's long-standing commitment to social and environmental activism.