Beauty Free Nea Smyrni

Beauty Free is a prominent Greek chain of cosmetics stores, with the Nea Smyrni location opening in Athens in May 2025. Operating under the philosophy "Big Brands. Low Prices.", the store offers a vast selection of over 50,000 products. Their inventory includes makeup, fragrances, skincare, and professional items for hair and nail care from both Greek and international brands. As part of the GBG Group, which has been active in cosmetics distribution since 1975, Beauty Free aims to provide an "affordable luxury" shopping experience, positioning itself as a modern "beauty paradise" for consumers. The chain has expanded across Greece with locations in several major cities.